About Us

Players choice was founded in 2017 with the core purpose of providing practical, affordable and immediately applicable sports coaching and skills training to cricketers of all ages.

Founding Directors – former professional player and multiple WACA Coach of the Year Jim Allenby, and experienced cricket administrator Garry Martin – combined their respective cricket pedigree and business acumen with a passion for development to create a vision that serves the needs of young and aspirant cricketers in Australia and beyond. International coach Mickey Arthur joined the company in 2019 to renew his relationship with Garry and Jim and add some high-quality international coaching experience to the company and coaching program.

Players Choice provides individualised  and specialised coaching to early-stage professionals seeking to make a career out of sport. It also offers a range of  programs  for youngsters who have just started their cricket journey and those playing in the junior ranks at school or club levels.

Players Choice embodies coaching ‘By Players, For Players’, offering growth and learning opportunities across its range of programs.

Our Vision

To be recognised as the leading independent sports coaching company in Australia, providing sport and life-skills to young players across a multitude of codes.

Our Mission

To utilise our skills and expertise to create and deliver individual and group training programs that offer immediate and long-term benefits for participants.

Our Values

Focus – we are driven to deliver the best outcomes for our players

Integrity – we work with honesty and purpose to provide programs that consistently add value

Excellence – we strive for excellence in everything that we do

Learning – we regularly update our knowledge to provide tangible benefits to players

Dedication – we are dedicated to helping participants to achieve and be their best


Our Team

Player Choice | Team

Mickey Arthur – Director & Coaching Principal

Mickey Arthur is a highly respected international coach and former player. He is the current National coach of Sri Lanka and has previously coached South Africa, Australia and Pakistan. He has an extensive domestic coaching pedigree spanning four continents – Western Warriors (Australia), Griqualand West and Eastern Province (South Africa), Karachi Kings (Pakistan), Dhaka Dynamites (Bangladesh) and Jamaica Tallawahs (Caribbean).

James Allenby – Director of Cricket

Jim Allenby is a former first-class cricketer and current Head Coach of the Claremont – Nedlands Cricket Club. He played professional cricket for 14 years in WA, the UK and Pakistan,playing over 400 games in his professional career – scoring more than 14,000 runs and taking over 450 wickets. Jim is currently doing post-graduate studies in Sports and Leadership at the University of Notre Dame in Perth.

Playing Role – Allrounder

Batting Style – Right-hand bat

Bowling Style – Right-arm medium

Jake Whiteaker  – Wicketkeeping Coach

Jake Whiteaker is  is undoubtedly one of the most successful players in WACA premier cricket history having won nine Premierships so far at Claremont-Nedlands.  Combining his career as a teacher with maintaining a high standard on the field is a testament to his hard work. Jake has played for the WA Second XI, and has also been named Player of the Final three times in the CNCC premiership era. He brings a wealth of experience to wicketkeeping and batting at Players Choice.

Playing Role – Opening batsman

Batting Style – Right-hand bat

Matthew Kelly – Ambassador/Pace Bowling Consultant

Matthew Kelly is a current player who made his first-class debut for Western Australia in the Sheffield Shield in 2017-18. A product of Scotch College, Matt represented Australia Under-19 in 2013 and secured a rookie contract with Cricket WA in 2016. He made his Twenty20 debut for the Perth Scorchers in 2018 and spent the 2019 season with the Kolkata Knight Riders in the Indian Premier League. He returned to Perth for the 2020 season. Matt has a Degree in Commerce from The University of Western Australia.

Playing Role – Opening bowler

Batting Style – Right-hand bat

Bowling Style – Right-arm fast-medium

Tim David – Ambassador/T20 Batting Consultant

Tim David is a current Big Bash player who represented the Perth Scorchers in the Big Bash League in 2017-18 – 2019/20 before earning selection to the Singapore national team in 2019, making his T20 debut against Qatar. Later that year he was the leading run scorer in the Malaysia Cricket World Cup Challenge League ‘A’ tournament, with 369 runs in five matches. Tim is currently studying Commerce at The University of Western Australia.

Playing Role – Allrounder

Batting Style – Right-hand bat

Bowling Style – Right-arm medium

Cameron Steel – Batting & Spin Coach

Cameron has been playing for Durham County in the UK since making his his first-class debut in 2014. He previously played senior and junior cricket at Somerset, and represented Western Australia at under-15 and under-17 levels. In 2017, he became the youngest double-centurion in Durham’s history when, at 21, he scored 224 runs off 408 balls against Leicestershire. Cameron has a Degree in History from Durham University.

Playing Role – Opening batsman

Batting Style – Right-hand bat

Bowling Style – Right-arm leg spin

The Way We Work

Putting Players First

At Players Choice, the players – not the coaches – are the central focus of activity, and social media is used to showcase our players’ achievements and progress.

Our team operates as both coaches and facilitators, working with individual or group participants to first assess their strengths and weaknesses and then develop coaching interventions designed to provide continued improvement and growth.  Our core focus is on giving our best in order to bring out the best in our players.

Committed to Safety

We are committed to providing a safe and secure environment to all program participants, from six-year old beginners to aspirant professionals. We uphold the highest duty of care standards ensuring that we consider all risks that might be involved in our work and making sure that we have measures in place to preserve the safety of players and ourselves at all times.