Players Choice was founded in 2017 with the core purpose of providing practical, affordable, and immediately applicable sports coaching and skills training to cricketers of all ages.
Founding Directors – former professional player and multiple WACA Coach of the Year Jim Allenby, and experienced cricket administrator and former grade cricketer Garry Martin – combined their respective sporting pedigree and business acumen with a passion for development to create a vision that serves the needs of young and aspirant sportspeople in Australia and beyond.
Players Choice provides individualised and specialised coaching to established professionals and early-stage professionals seeking to make a career out of sport. It also offers a range of programs for youngsters who have just started their sporting journey and those playing in the junior ranks at school or club levels.
Players Choice embodies coaching ‘By Players, For Players’, offering growth and learning opportunities across its range of programs.
The Way We Work
Putting Players First
At Players Choice, the players – not the coaches – are the central focus of activity, and social media is used to showcase our players’ achievements and progress.
Our team operates as both coaches and facilitators, working with individual or group participants to first assess their strengths and weaknesses and then develop coaching intervention plans designed to provide continued improvement and growth. Our core focus is on giving our best in order to bring out the best in our players.